Established in 2001, Simply Fruits is one of Australia’s leading fresh fruit pre-packing businesses. Simply Fruits previously used a combination of spreadsheets and paper forms to manage packing, QA and dispatch for major Australian supermarket retailers. Insightful System developed a custom FileMaker solution that manages all aspects of the business workflow, providing complete traceability of data from farm to shelf. The new FileMaker database provides the following key features:

  • Receive fruit deliveries directly from the grower, recording variety, weight, quantity, and quality. Photos of fruit are taken and barcode labels produced, all before it reaches the coolroom
  • Automated receipt of customer orders. Attachments are downloaded from email and loaded directly into the database
  • Barcodes are used to track the movement of fruit, linking produce directly to customer orders. 

Insightful Systems have collaborated with the Simply Fruits team to provide user-friendly interfaces that are easy to use and allow feedback to be recorded in real-time.


Simply Fruits Custom FileMaker Solution


Insightful Systems develop database solutions for clients in Australia and overseas across a broad range of industries – from manufacturing to professional services and everything in between. If you’d like to discuss how Insightful Systems can streamline your business, give us a call on 0419 324 385 or send an email today.